Swim England is the new name of the Amateur Swimming Association (ASA) and their new branding has now been launched. See details below from their website:
“Swim England is the national governing body for swimming in England. We help people learn how to swim, enjoy the water safely, and compete in all our sports.
Our vision is of a nation swimming and we strive to inspire everyone to enjoy the water in the way that suits them. We work with our partners to create engaging programmes that enable everyone to be active, have fun and stay healthy through swimming.
Each month millions of people are able to enjoy swimming, diving, water polo and synchronised swimming because they have been through our renowned Swim England Learn to Swim Programme.
Ensuring people are safe in the water is of paramount importance to us and so we work closely with partners to keep water safety high on the national agenda.
At our heart Swim England is a membership organisation dedicated to supporting our clubs and members to develop and succeed. We maintain the laws of the sport and run world-class national events that are open to all.”